The Future of Fashion

The Pratt Center’s new issue brief, The Future of Fashion, examines the “naturally occurring” entrepreneurial potential that exists in the exchange between the 5,000 fashion students who attend one of the city’s four nationally renowned fashion design schools and the Garment Center in Manhattan, one of the largest fashion design and production districts in the world. It identifies how the city’s fashion students use Garment Center resources, including sewing shops, textile suppliers, and a network of experienced entrepreneurs to start their own local fashion enterprises. In addition to marketing and design education, the issue brief exposes the critical role garment production plays in the development of local fashion entrepreneurs. It also identifies how the industry and city government can capitalize on local fashion students’ creative talent and solidify New York City’s place as a world-renowned fashion capital. The report is based on analysis from the Pratt Center’s comprehensive survey of over 200 local fashion design students, approximately one third of whom wanted to start their own businesses.

View the issue brief here.

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